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LOTTE: Exploring a Diverse Business Empire from South Korea to Vietnam
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In the dynamic landscape of Vietnam's retail and service market, the name LOTTE is no longer unfamiliar. This multinational conglomerate from South Korea has been and continues to assert its position in various sectors, ranging from retail, food, tourism, real estate, to finance and chemicals. LOTTE's strong presence not only brings quality products and services but also contributes to the socio-economic development of Vietnam. This article will delve into the development journey, key business areas, operational scale, and contributions of the LOTTE Group in the Vietnamese market.
Introducing the LOTTE Group: Formation and Development History
LOTTE was founded in 1948 in Tokyo, Japan, by Shin Kyuk-ho. Initially, the company focused on confectionery manufacturing. In 1967, LOTTE officially set foot in South Korea and rapidly expanded its operations into many other fields. The name LOTTE was inspired by the character Charlotte in Johann Wolfgang von Goethe's famous novel "The Sorrows of Young Werther," reflecting the desire to bring products and services that captivate people's hearts.
Over more than seven decades of development, LOTTE has become one of South Korea's largest economic groups with a global influence. With the business philosophy of "Customer First" and a commitment to quality, LOTTE continuously innovates and expands to meet the increasingly diverse needs of the market.
Key Business Areas of LOTTE
LOTTE's success stems from its diversification across various business sectors. In Vietnam, as well as globally, LOTTE operates strongly in the following segments:
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Retail: This is one of LOTTE's core business areas. In Vietnam, LOTTE is famous for its LOTTE Mart hypermarket chain, offering a wide range of goods from fresh food, household items, fashion, to electronics and imported products. LOTTE Mart has become a familiar shopping destination for many Vietnamese families. In addition, LOTTE also develops other retail formats such as convenience stores (LOTTE Mart GO!), mini-supermarkets, and e-commerce.
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Food & Beverage: Starting from the confectionery industry, LOTTE continues to develop strongly in the food and beverage sector. LOTTE-branded confectionery and beverages have become familiar to Vietnamese consumers. The group also invests in the production of ready-to-eat products, frozen foods, and other food ingredients.
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Tourism & Service: LOTTE owns the international-standard LOTTE Hotels & Resorts chain, offering luxurious accommodation experiences and professional service. In Vietnam, LOTTE hotels in Hanoi and Ho Chi Minh City are ideal destinations for tourists and business travelers. Additionally, LOTTE invests in amusement parks, movie theaters (LOTTE Cinema), and lifestyle-related services.
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Real Estate & Construction: LOTTE is a reputable real estate developer with numerous urban area projects, office buildings, shopping centers, and high-end apartments in South Korea and other countries, including Vietnam. Real estate projects under the LOTTE brand are always highly regarded for their construction quality, modern design, and integrated amenities.
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Chemical: LOTTE Chemical is one of the leading chemical manufacturers in South Korea, providing a diverse range of petrochemical products, polymers, and other industrial chemicals. This sector plays an important role in the supply chain of many other industries.
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Finance: LOTTE Financial Group provides a variety of financial services including banking, insurance, credit cards, and investment. Participation in the financial sector helps LOTTE complete its business ecosystem.
LOTTE's Headquarters and Operating Network in Vietnam
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Headquarters: Although there are many representative offices and branches in various provinces and cities, LOTTE's major business units in Vietnam are often headquartered in major cities such as Hanoi and Ho Chi Minh City. The LOTTE Center Hanoi building and other representative offices are important locations managing the group's business operations.
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Number of LOTTE Mart Supermarkets in Vietnam: As of May 2025, LOTTE Mart has developed a significant network of supermarkets and shopping centers across the country. This number is constantly updated and expanded, but it is estimated that there are approximately 16 LOTTE Mart supermarkets operating in major cities such as Hanoi, Ho Chi Minh City, Da Nang, Binh Duong, Dong Nai, Vung Tau, Can Tho, and other provinces and cities. LOTTE continuously strives to expand its presence to serve an increasing number of Vietnamese consumers. In addition, the LOTTE Mart GO! convenience store chain is also expanding rapidly.
LOTTE's Contributions to Vietnam's Economy and Society
LOTTE's investment and development in Vietnam not only bring profits to the group but also make significant contributions to Vietnam's economy and society:
- Job Creation: LOTTE is one of the major employers in Vietnam, creating thousands of direct and indirect jobs in the retail, service, manufacturing, and construction sectors.
- Contribution to the State Budget: Through tax payments and fees, LOTTE contributes to the state budget, contributing to the country's development.
- Technology Transfer and Management Expertise: With international operating experience, LOTTE brings advanced technologies and modern management methods to Vietnam, helping to enhance the competitiveness of domestic enterprises.
- Infrastructure Development: LOTTE's real estate projects and shopping centers contribute to the development of urban infrastructure, creating modern shopping, entertainment, and working spaces.
- Corporate Social Responsibility (CSR) Activities: LOTTE actively participates in corporate social responsibility activities, supporting the community through education, charity, and environmental protection programs.
Conclusion:
With a long history of development, diversification in business sectors, and a commitment to sustainable investment, LOTTE has become an important part of Vietnam's economy. From bustling LOTTE Mart supermarkets to luxurious hotels and high-end real estate projects, LOTTE not only brings quality products and services but also contributes to the overall development of the country. With a long-term vision and continuous efforts, LOTTE promises to continue to expand and strengthen its position in the Vietnamese market in the future.
Our products, including DEEDO 3-in-1 fruit jelly, DIY make-your-own candies, MAXS crispy sticks, and many other Thai imported items, are now available at Lotte Mart supermarket chains nationwide. Visit your nearest Lotte Mart to experience and shop today!"
